It is tempting to downplay exhibitions and trade shows as something you don’t need to do to gain new consumers if your brand attracts new clients through publicity and word-of-mouth. Though these events are challenging to organize, they can be one of the most rewarding forms of B2B marketing if approached correctly. You should consider implementing them into your marketing mix, even if some argue that the cost of attending trade shows in the Tech, Media and Telco industries is a deterrent, and rightfully so.
Business exhibitions can offer you the perfect stage to promote your company. Indeed, ensuring that you get your money’s worth and prioritize what truly matters for your business growth and return on investment is essential.
It pays to understand the advantages of exhibitions before dismissing them as secondary to your current marketing strategies. Let’s look at what you gain from investing in exhibition marketing;
Expanding your network
The exhibitions are ideal for meeting people and networking in the Tech, Media, and Telco industries. You can meet and engage with potential consumers in person instead of speaking with potential consumers over the phone. In person, you become someone they know, recognize, and want to connect with instead of just another voice on the phone. Participate in these exhibitions with a positive mindset; these occasions frequently result in partnerships, supporting services, or new customers.
Many buyers and sellers in the industry can interact directly with one another during exhibitions simultaneously. Trade shows and exhibitions unite like-minded people to exchange contact information, expand the company’s marketing message, and build its brand image.
Exploit open competition and learn from your competitors.
Many companies must know that open competition is an effective business expansion strategy. Industry events allow you to observe your competitors, but many marketing teams stay anchored to their booths, preoccupied with their concerns, and blocked off from the audience. This is disadvantageous!
Is there a competitor in the industry that is expanding quickly? While your sales team uses the trade show to meet existing customers and connect with new ones, look around the other exhibitors to see what they’re doing differently than you.
Improving brand awareness
One of the few venues where you have the same access to potential customers as your bigger competitors is at trade shows. This makes them a precious opportunity not only for direct sales and marketing but also for building your brand, establishing your company as a pioneer in its field, and upholding your company’s presence in the minds of your ideal customers and competitors.
If you can create an exhibition stand that draws the appropriate attention, it might take one display to transform your business from a rising star to a well-recognized market leader.
Interact with focused buyers
A great technique to discover what your customers want and don’t want is through email surveys. Unfortunately, their poor response rate limits their usefulness to companies with huge email lists that can put up with relatively few replies.
Industry events, especially Tech, Media and Telco fairs where you can speak with people in your industry directly, provide you the chance to get a ton of input that can help your business grow and flourish.
People’s attitudes change when they go to business exhibitions; they are focused, ready to buy, and seeking to form sincere, long-lasting connections. You can immediately interact with your desired audience by attending the proper exhibition because, according to a recent CEIR survey, 81% of trade show participants have purchasing authority.
Improve your lead generation and sales strategies.
Trade exhibitions are a fantastic way to expose your sales representatives to hundreds of prospective prospects quickly. In many respects, they are advanced sales training on fast-forward, a brief encounter that lets you quickly try new sales techniques and marketing gimmicks in a highly responsive setting.
You may quickly learn which sales methods are effective or ineffective by trying them on prospects. This will help you prepare your sales strategy for upcoming trade exhibits and industry events.
How Invictus 46664 can help
We are a group of enthusiastic B2B marketing and communications professionals committed to helping you turn your next exhibition into a success! We will analyze every aspect of your exhibition concept with a strong eye for detail and artistry to ensure it satisfies your objectives and distinguishes you from the competition.
Our team will handle planning all marketing activities and communications before, during, and after the event. This includes crafting an effective marketing strategy, creating engaging content, and leveraging various channels to maximize your exhibition’s reach and impact.
Contact us today, and we’ll bring our expertise to your next industry event!