TECHAFRICA NEWS Case STUDY

Fastest-growing news & media platform in Africa and the Middle East

We know where to start our journey

The Four Sides of this Project

Strategic Brand Realignment

This rebrand went beyond aesthetics; it was a strategic move to ensure that TechAfrica News’ visual identity and messaging aligned with its role as a thought leader in African technology and telecom.

Enhanced Digital Experience

A complete website redesign focused on user experience, incorporating intuitive navigation, optimized content display, and responsive design.

Unified Visual Consistency Across

rom digital to print, we established a cohesive visual language across all materials, including templates, event collateral, and branded presentations.

Positioning TechAfrica News as a Market Leader

Through the rebrand, we amplified TechAfrica News’ positioning as a premier source of tech insights in Africa, shaping a bold, sophisticated brand that reflects its influence and authority in the industry.

Task in Hand

A Fresh Look
for Africa’s Leading Tech Platform

TechAfrica News stands as the leading platform delivering the latest insights, trends, and stories shaping Africa’s technology landscape. For a brand with such influence, it was essential to reflect its unique voice and prominent position in the market. Our mission was to give TechAfrica News a fresh, bold new look and a unified visual identity that would amplify its impact across all touchpoints.

  • Design
  • UI/UX
  • Brand Development
  • Content Creation
Visual Identiry

Full Services

Comprehensive rebrand with a bold, refreshed visual identity
Full-service website redesign to enhance user engagement
Creation of a cohesive style across all brand materials
Reflecting TechAfrica News’ market leadership and authoritative voice

Barlow

Website Design
and Full-Service Development

The TechAfrica News website needed to reflect the same forward-thinking spirit as its reimagined brand identity. We delivered a complete website redesign, emphasizing ease of navigation, content visibility, and mobile responsiveness, ensuring an intuitive user experience that engages readers while reflecting the platform’s expertise and authority.

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