TECHAFRICA NEWS Case STUDY
Fastest-growing news & media platform in Africa and the Middle East
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The Four Sides of this Project
Strategic Brand Realignment
This rebrand went beyond aesthetics; it was a strategic move to ensure that TechAfrica News’ visual identity and messaging aligned with its role as a thought leader in African technology and telecom.
Enhanced Digital Experience
A complete website redesign focused on user experience, incorporating intuitive navigation, optimized content display, and responsive design.

Unified Visual Consistency Across
rom digital to print, we established a cohesive visual language across all materials, including templates, event collateral, and branded presentations.
Positioning TechAfrica News as a Market Leader
Through the rebrand, we amplified TechAfrica News’ positioning as a premier source of tech insights in Africa, shaping a bold, sophisticated brand that reflects its influence and authority in the industry.
- Design
- UI/UX
- Brand Development
- Content Creation
Full Services
Barlow

Website Design
and Full-Service Development
The TechAfrica News website needed to reflect the same forward-thinking spirit as its reimagined brand identity. We delivered a complete website redesign, emphasizing ease of navigation, content visibility, and mobile responsiveness, ensuring an intuitive user experience that engages readers while reflecting the platform’s expertise and authority.
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